Hey, I’m Alex!

I’m a photographer based in London, UK. But much more than that I consider myself a traveler, a happy and social introvert, a tea drinker and in some way just a weirdo 🙃 I believe in authenticity, imperfection and forgiveness, love and courage, passion and yearning and have a weakness for people who follow their own path away from what others think they have to do.

I guess, my love for photography started since my childhood. My mom used to take pictures with a film camera – Zenit (a Russian/Soviet camera) and we used to have a small laboratory at home, developing the photos herself. I was in love with the whole process, the red light coming from the bathroom and the hanging photos.

When I was 21, I was lucky enough to go to USA for a summer job (coming from a small country from Eastern Europe, Republic of Moldova, that was something surreal!). I was working during the day at an Italian restaurant as a waiter and during the evening or even at night, I was studying and getting to know about the wonderful world of photography. That summer changed everything for me. I got to know about Henri Cartier-Bresson, my favourite photographer and fell in love with the 50mm lens perspective. Later on that summer I got my first DSLR, a Nikon D80.

Moving to London, I decided to attend the London College of Contemporary Arts (LCCA). I was diving into unknown and was enjoying it so much. Over the years, I’ve changed many cameras, going back and forth from Nikon to Canon, until I’ve heard about Fujifilm. That was true love, my first Fuji X100 🙃

I love natural looks, moments that spontaneously develop between my models and me. In some way, I like to take the role of an observer, so I can be less technically overwhelmed and focus on the shots, on the moment.